Having A Moment
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Friends are morphing into fairy princesses and astronauts. TV scripts, poetry and cover letters are being written by a bot that sounds a whole lot like a real human. Artificial intelligence is having a moment, with people using new tools to show off just how advanced AI has gotten. As NPR's Bobby Allyn reports, these tools are showcasing the power and the peril of the current state of AI.
Young women see conversations on social media and hear important women in their lives talk about having to refight old battles, whether for abortion rights, racial justice, equal opportunities in the workplace or other issues.
EM: Exactly. Once you get to a certain state and momentum, and that fear of missing out, then you start getting everyone else. In the beginning, it took really the early adopters who were willing to try something different. From the very beginning, it was a community. I mean, when we had 15 riders, they all knew each other by their first name. That was the first semblance of a community.
It is now officially a discipline in the world cycling body. I think that's where we differ. Our broader vision and mission is to get as many people to get inspired through these incredible events and athletes that compete on our platform, all the way to people who just want to connect socially and get some fitness. We think of Zwift as having three very unique experiences. We have something for Compete, and Esports is part of that. Compete is not just about the pro level of the sport, it's all the way down to the grassroots level.
EM: We're a firm believer of giving you more ways to engage with the game. I think this is where hardware is important. Those additional controls that give you that immersive experience and engagement is something that's lacking at the moment. That's part of what we're trying to solve with some of our hardware investments. There are definitely opportunities, and some of our partners are already investing in that. That's all part of the longer strategy, because I think, as we go broader beyond outdoor cyclists, and those who love riding, or who have cycled in the past, but for whatever reason, don't anymore and find that they're very open to doing something indoors. This is where I think adding additional levels of engagement through hardware is something that is going to be important to the experience.
It's all backed up. Hopefully, all that will get itself sorted over the next few months. Really, at the moment, that's our biggest concern is that our growth will be affected by the lack of equipment that you need to get on to Zwift.
EM: Yeah. It can interact with you, because it knows a lot about your riding habits. Maybe you go fast on the flats and you go slower on the hills. It would know all that and try to encourage you to do more. There is a ton of scope there. Our designers are just having fun thinking about what the possibilities are. None of this will happen overnight. I think the first thing is, yeah, making sure that we build what's going to be a home run.
Not speaking up, however, often just leads to worse outcomes. You get looped into an inoperable project. You spend thousands on wasted products. You get overworked. The next time you are struggling to find the courage to speak up, ask yourself: do the irreparable effects of a bad investment really outweigh a few moments of discomfort? 2b1af7f3a8